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The Amazon Marketing Channel and How you Can Use It

July 8, 2016
Amazon marketing

Amazon marketing3 Days ago I was in London at a business conference, the conference itself was free and a bit boring to be honest, but the networking I did was quality. I met a number of people who had great businesses and who understood modern marketing through technology (exactly what I am interest in.)

One of the individuals I spoke to owned an amazon business and also an amazon seo company, he explained how easy it was to create a profitable amazon business, and how he netted £10,000 a month in profit without even touching his products. This process and business is called Amazon FBA (Fulfilled by Amazon.)

Building an FBA business isn’t as hard as you might think and in this article I’m going to outline the key steps to take to make this a real business and how you can do this quickly too.

1.) Product Selection and Generation

This is the most time consuming section. Essentially this is what your business is going to be selling. I recommend choosing an industry you either have experience in or a love for. This will help you later on when it comes to different marketing techniques. Once you have your broad industry it is time to select the product you want. You can use tools such as MerchantWords and JungleScout to check the search volumes and how much profit each seller is making through these products. You want to choose something that has a high enough sales volume, but not too high that it would be too competitive.

Once you have your product you need to obviously get it produced or manufactured. I recommend just heading over to Alibaba.com and selecting a supplier through their search features. This is all really easy to do, all you do is search your products keywords in the search and select the supplier you like the look of. Once you have 3-5 you like then contact them individually asking a few key questions and start to get quote for a certain number of units.

Get samples sent first and then place an order! It really is that simple, although it does take a lot of back and fourth.

2.) Setting Up Amazon

Once you have your product produced you will have to create a shipment in the seller central. You will obviously also need to create a product listing. This is what you see on amazon when you are shopping for items. This needs to include all your major keywords, as well as some quality images. Bad images or poorly written product listings will reduce your rankings and hence make it harder for people to find and buy your product.

3.) Promotions reviews and Sales

Amazon bases their Algo on sales and reviews. This means to get started you will need to ask family and friends to purchase the products you have and leave a review after a few weeks. Once you have your first 15-20 reviews you can set up an amazon PPC campaign which will help you generate more sales through a paid advertising listing.

Remember to just go out and take action!

What to do AFTER business?

April 24, 2016
After businesses

After businessesThere are a number of individuals who have had £1M+ businesses but who now struggle financially. The issue is usually down to what they did with their money after they have made it. This can happen with almost anyone, but you can also find the individuals who sold there business for 10M+ can also go on to make 100s of million through smart investments. In this article I’m going to talk about some smart methods you can take once you’ve sold your business, and what to do with the earnings you have. Don’t just stop, nothing makes money quite like money.

Tip 1.) Never just put it in a bank!

This is probably the worst thing you can do. You might think its an easy 4% a year, you can live off most of that and have a happy life, the problem is, this is not the safest and its not even close at being good with 4%. I recommend aiming for at least 15% per year for the entire amount of money you have to invest.

2.) Invest in the Forex Markets

This is something I’ve personally done a lot. I picked up a forex trading ebook from a beginner friendly forex blog and never looked back. A few words of warning on this method though. The first is there is loads of BS information when it comes to this. Only follow established sources of information and never purchase any get rich quick products! My second piece of advice is to learn everything before getting started. You can start with short term forex trading, but I’d recommend longer term if you are a beginner. Start with a demo account and go from there, create a strategy and never lose patience with yourself.

3.) Invest in the Stock Markets

A more hands off approach to investing than forex, but one that can easily make you 50% a year on your money. And that’s not using risky trades either, this is just following the guide and not looking for the “change in the tide” in a market, follow the money and you will make money. Again I would recommend reading up as much as possible and researching hugely into a specific industry or company. Never make a trade too early.

4.) Become a Venture Capitalist

This is one for the people who want to stay in the business game. Becoming a VC means you can invest in start-ups similar to what you started and you can have a impact on the business. Usually taking a % of eventual profits, VC’s can make a lot of money, Individuals that have thriving businesses usually start this whilst they still have a business, its awesome to see business owners helping start-ups and if you want to earn money and give back to the business community at the same time, then I’d highly recommend becoming a VC.

5.) Become an Angel Investor

Slightly different to a VC, but can be equally profitable. Usually a silent investor on a particular project, Angel investors can either take a percentage of profit for the business or can just take a higher repayment, for example take the repayment plus interest. For individuals that don’t want to give up a percentage of their business, this can be great and hence angel investing can be hugely profitable for both parties.

ferrarihire6.) Or you could just buy a Ferrari!

Thanks for reading, let me know if you enjoyed this style of content.

Branding 101 – Tips for Theatres & Small Businesses

April 15, 2016
Branding 101

Branding 101This article is by the team behind the branding division. These guys have done branding and marketing campaigns for dozens of west-end shows including mamma mia, wicked and tons more, so when it comes to marketing for theatres I think they know what they are doing!

Instead of just explaining some tips and giving you an outline, I thought I’d instead talk about a 5 step process we go through with all new marketing prospects. These are clients that are looking for brand campaigns. Usually they already have a relatively large presence but we are looking to sell tickets (or products) as well as build the brand.

SocialStage 1: Social

Social media marketing has become a bit spammy of late, but when done correctly it is one of the most powerful marketing methods of the century! Mixing social with promoted posts, means you can get your event in front of thousands if not millions of people in about an hour! Writing these ads doesn’t take a lot of time either, but first you need the correct social accounts and have them optimised for your specific goal.

For example, all businesses regardless of size should have a facebook page, linkedin page, twitter page and one other social profile. This usually depends on the industry the business is in. For example if our client is in the fitness industry then I’d recommend snapchat or instagram. If your business is more commercial then you can look into smaller marketing social channels and not really worry about the size of the channel, just get some relevance! So our first step is to get our social accounts either created OR if they are already created, which they usually are, then I would recommend optimising them perfectly.

SEO vs PPCStage 2: SEO & PPC

SEO and PPC are the backbone of commercial marketing online. Many people might email you daily about how they can “get you to the top of Google” which as you know is all BS. But the people that are actually reliable can make your business a lot of money! Personally we outsource all of our seo and ppc services to HQ SEO. This is for both client work and personal promotions, but the ROI is usually kept constant.

A quick note on ROI of both SEO and PPC. PPC stands for pay per click and is generally associated with Google AdWords, which is the biggest and probably still the best PPC platform online. Any client that signs up with us will get a PPC campaign because its so dam effective. Picture this, you sign up and 4 hours later you get your first lead…. That’s a very quick ROI indeed! You’ll start earning money from day 1. SEO is the complete opposite, it takes a long time to rank organically in Google for 3 main reasons, but mainly if you could rank quickly you wouldn’t need PPC and hence Google would lose money!!! SEO’s ROI is exponential BUT it takes a lot longer to get to that break even level, for example it might take 6 months to rank for a keyword and profit from it, whereas you can have an ad up in about 6 minutes using PPC. Generally getting a happy mix is the best method. We get in motion both campaigns in the first week of sign-up.

Content marketingStage 3: Content Marketing

This tends to come in the discussion of SEO and paid advertising nowadays but personally I think its something very different. We don’t do as much content marketing as we should, I’ll be the first to admit that and I think our CEO knows that too. The issue is the risk vs reward formula is usually too difficult and also it takes a hell of a long time too! Even if you create the greatest piece of content on earth, chances are you won’t profit from it for month! Even if it does go viral too. Sometimes it is just easier to set in place a PPC campaign and get the company some quick results!

Once we’ve done stage 1 and 2, which is usually in the first couple of weeks of a client signing up, we will get going on a content marketing plan. Although this is difficult, using the correct strategy you can “literally” profit from a couple of articles for the next decade! Good content marketing campaigns are evergreen, meaning you can make money from a article that was written years ago. If it has the potential to go re-viral or ranks (seo) for some keywords then there is no reason why you won’t have a constant stream of traffic and potential leads coming to your site.

Creative marketingStage 4: Creative Marketing

This section is one where we don’t reveal everything. But if the budget for the client allows it, then you should always try some creative marketing techniques. This can be anything from dropping giant blue balls across the city, to simply creating a great ad and putting it in a local magazine. For example, reverse graffiti is one of the fastest growing marketing methods and it works! Use this to promote hashtags and get the social buzz going for your business, this might be the spark your business needs to explode your sales and get your business really on the map!

Review Stage 5: Review & analysis

Review everything you do. Even if it didn’t work very well. Analysing marketing and branding campaigns means you can constantly tweak and improve the ones that are still running. The easiest way to analysis a campaign’s success or failure is to see how many people heard about it in a specific industry or location. Another great way is to look at metrics such as sales, followers and likes…. Increased? Good job!

Conclusion

Branding is very easy. You just have to know what works in a specific niche or industry and repeat this for your clients. The easiest way? Simply develop a system that works in any niche, and add touches for that specific niche or industry. Easy peasy.

Hope you enjoyed the article, remember to share and subscribe :).