What to do AFTER business?

April 24, 2016

After businessesThere are a number of individuals who have had £1M+ businesses but who now struggle financially. The issue is usually down to what they did with their money after they have made it. This can happen with almost anyone, but you can also find the individuals who sold there business for 10M+ can also go on to make 100s of million through smart investments. In this article I’m going to talk about some smart methods you can take once you’ve sold your business, and what to do with the earnings you have. Don’t just stop, nothing makes money quite like money.

Tip 1.) Never just put it in a bank!

This is probably the worst thing you can do. You might think its an easy 4% a year, you can live off most of that and have a happy life, the problem is, this is not the safest and its not even close at being good with 4%. I recommend aiming for at least 15% per year for the entire amount of money you have to invest.

2.) Invest in the Forex Markets

This is something I’ve personally done a lot. I picked up a forex trading ebook from a beginner friendly forex blog and never looked back. A few words of warning on this method though. The first is there is loads of BS information when it comes to this. Only follow established sources of information and never purchase any get rich quick products! My second piece of advice is to learn everything before getting started. You can start with short term forex trading, but I’d recommend longer term if you are a beginner. Start with a demo account and go from there, create a strategy and never lose patience with yourself.

3.) Invest in the Stock Markets

A more hands off approach to investing than forex, but one that can easily make you 50% a year on your money. And that’s not using risky trades either, this is just following the guide and not looking for the “change in the tide” in a market, follow the money and you will make money. Again I would recommend reading up as much as possible and researching hugely into a specific industry or company. Never make a trade too early.

4.) Become a Venture Capitalist

This is one for the people who want to stay in the business game. Becoming a VC means you can invest in start-ups similar to what you started and you can have a impact on the business. Usually taking a % of eventual profits, VC’s can make a lot of money, Individuals that have thriving businesses usually start this whilst they still have a business, its awesome to see business owners helping start-ups and if you want to earn money and give back to the business community at the same time, then I’d highly recommend becoming a VC.

5.) Become an Angel Investor

Slightly different to a VC, but can be equally profitable. Usually a silent investor on a particular project, Angel investors can either take a percentage of profit for the business or can just take a higher repayment, for example take the repayment plus interest. For individuals that don’t want to give up a percentage of their business, this can be great and hence angel investing can be hugely profitable for both parties.

ferrarihire6.) Or you could just buy a Ferrari!

Thanks for reading, let me know if you enjoyed this style of content.

Branding 101 – Tips for Theatres & Small Businesses

April 15, 2016
Branding 101

Branding 101This article is by the team behind the branding division. These guys have done branding and marketing campaigns for dozens of west-end shows including mamma mia, wicked and tons more, so when it comes to marketing for theatres I think they know what they are doing!

Instead of just explaining some tips and giving you an outline, I thought I’d instead talk about a 5 step process we go through with all new marketing prospects. These are clients that are looking for brand campaigns. Usually they already have a relatively large presence but we are looking to sell tickets (or products) as well as build the brand.

SocialStage 1: Social

Social media marketing has become a bit spammy of late, but when done correctly it is one of the most powerful marketing methods of the century! Mixing social with promoted posts, means you can get your event in front of thousands if not millions of people in about an hour! Writing these ads doesn’t take a lot of time either, but first you need the correct social accounts and have them optimised for your specific goal.

For example, all businesses regardless of size should have a facebook page, linkedin page, twitter page and one other social profile. This usually depends on the industry the business is in. For example if our client is in the fitness industry then I’d recommend snapchat or instagram. If your business is more commercial then you can look into smaller marketing social channels and not really worry about the size of the channel, just get some relevance! So our first step is to get our social accounts either created OR if they are already created, which they usually are, then I would recommend optimising them perfectly.

SEO vs PPCStage 2: SEO & PPC

SEO and PPC are the backbone of commercial marketing online. Many people might email you daily about how they can “get you to the top of Google” which as you know is all BS. But the people that are actually reliable can make your business a lot of money! Personally we outsource all of our seo and ppc services to HQ SEO. This is for both client work and personal promotions, but the ROI is usually kept constant.

A quick note on ROI of both SEO and PPC. PPC stands for pay per click and is generally associated with Google AdWords, which is the biggest and probably still the best PPC platform online. Any client that signs up with us will get a PPC campaign because its so dam effective. Picture this, you sign up and 4 hours later you get your first lead…. That’s a very quick ROI indeed! You’ll start earning money from day 1. SEO is the complete opposite, it takes a long time to rank organically in Google for 3 main reasons, but mainly if you could rank quickly you wouldn’t need PPC and hence Google would lose money!!! SEO’s ROI is exponential BUT it takes a lot longer to get to that break even level, for example it might take 6 months to rank for a keyword and profit from it, whereas you can have an ad up in about 6 minutes using PPC. Generally getting a happy mix is the best method. We get in motion both campaigns in the first week of sign-up.

Content marketingStage 3: Content Marketing

This tends to come in the discussion of SEO and paid advertising nowadays but personally I think its something very different. We don’t do as much content marketing as we should, I’ll be the first to admit that and I think our CEO knows that too. The issue is the risk vs reward formula is usually too difficult and also it takes a hell of a long time too! Even if you create the greatest piece of content on earth, chances are you won’t profit from it for month! Even if it does go viral too. Sometimes it is just easier to set in place a PPC campaign and get the company some quick results!

Once we’ve done stage 1 and 2, which is usually in the first couple of weeks of a client signing up, we will get going on a content marketing plan. Although this is difficult, using the correct strategy you can “literally” profit from a couple of articles for the next decade! Good content marketing campaigns are evergreen, meaning you can make money from a article that was written years ago. If it has the potential to go re-viral or ranks (seo) for some keywords then there is no reason why you won’t have a constant stream of traffic and potential leads coming to your site.

Creative marketingStage 4: Creative Marketing

This section is one where we don’t reveal everything. But if the budget for the client allows it, then you should always try some creative marketing techniques. This can be anything from dropping giant blue balls across the city, to simply creating a great ad and putting it in a local magazine. For example, reverse graffiti is one of the fastest growing marketing methods and it works! Use this to promote hashtags and get the social buzz going for your business, this might be the spark your business needs to explode your sales and get your business really on the map!

Review Stage 5: Review & analysis

Review everything you do. Even if it didn’t work very well. Analysing marketing and branding campaigns means you can constantly tweak and improve the ones that are still running. The easiest way to analysis a campaign’s success or failure is to see how many people heard about it in a specific industry or location. Another great way is to look at metrics such as sales, followers and likes…. Increased? Good job!

Conclusion

Branding is very easy. You just have to know what works in a specific niche or industry and repeat this for your clients. The easiest way? Simply develop a system that works in any niche, and add touches for that specific niche or industry. Easy peasy.

Hope you enjoyed the article, remember to share and subscribe :).

Why You Should Not Make Youtube Videos?

March 29, 2016
youtube marketing

Have you ever thought about making videos?

I’m actually going to help you in this process if you’re still thinking about it and tell you the two signs that you really should not make any Youtube videos.

 

  1. You don’t know what to talk about

    If you’re gonna start a Youtube channel that people love, subscribe and share, you should probably have a clue about what you’re going to present to them in the video format. First of all, you have to know who they are, second of all, you have to know what kind of things they like and how they want to hear about it.

    Then you have to think about how to make a cool video that attracts a lot of target people.

  2. You have no patience

    As much as an argument as many would like to about the overnight successes of people on Youtube, the ones that are actually doing it and doing well did a lot of work to get to the point of success.

    So if you plan to start a Youtube channel and dial-up those tags and keywords, so you just hit the ground running with lots of subscribers in views, you have another thing coming.

    You need to have patience and you need to know that you’re dealing with people. Viewers and subscribers are people, they’ll engage with you and you’ll have conversations with them and building this relationship takes little bit of time.

5 Steps to Get Started With E-mail Marketing

March 29, 2016
email marketing

In my first post, I want to talk about the importance of e-mail marketing, but more than that, willl give you the five steps to get started with e-mail marketing if you haven’t already.

 

  1. First of all, you’re going to need to pick a platform to be able to send your mails in mass. If you’re just starting out, I suggest you use Mailchimp or Aweber. Both are easy to use and beginner friendly.These are the websites that are going to host all those e-mail addresses that you’re collecting in a way that keeps you organized. Each of these platforms, sends their emails from a reliable and trustful server and the people can easily unsubscribe from your list if they want to.
  2.  The next thing you’re going to do is create a list. So once you’ve created an account with one of these e-mail marketing platforms, you have to create your main list.A lot of beginner try to segment or create multiple e-mail lists. But, just keep it simple, create your main list and then get sophisticated once you’ve started to grow your list.

    My list is called Shering’s elite subscribers, but you can name yours however you like. This name might be seen as a title according to your mailing platform. In that case, you would not want to name it long and complicated.

    Now we got our list all set up, you’re ready to collect e-mails. Now it’s time to create an auto responder.

  3. An auto responder is an email that goes out immediately after someone confirms their subscription.
    If you signup my list, my auto responder send you a free marketing guide as a gift. You can send your own gifts too to be memorable.If you have different forms for the different visitors, you can set up more responders.
  4. Now you need to create those opt-in forms for your website. Because we’ve got our list ready, we have our auto responder that send your gift. Within your e-mail marketing platform, go to your list and create a form spesific to that list. Maybe create one for sidebar, which is something that should be seen in every page of your website. Maybe create a full landing page.
  5. Finally and most importantly, prepare that first e-mail blast to go out. If you don’t do that and rely 100% on the auto responders, you’re not going to have a healthy list. And you need to be very clear in both your opt-in forms and newsletters, how regularly you plan to communicate with them.Staying consistent and delivering this transparency is a great way to keep people happy, which is exactly what you want.

Do you have anything to add? Then let us know in your comment.